How to Publish More Compelling Content on LinkedIn

by Eric Hoppe LinkedIn is no longer just a platform to network with other business professionals; it has become one of the leading channels for publishing and sharing original content. By providing useful and interesting content, you can build your personal reputation and boost the profile of your business or website. To create content that attracts attention and engages the LinkedIn audience, you need the right attitude and content strategy. Here, we’ll look at how to create more compelling LinkedIn content that gets read and shared. The Benefits of LinkedIn for Businesses With the ability to direct content at specific audience sectors, LinkedIn is a powerful platform for generating more qualified traffic and potential leads. According to a report on Buffer App, LinkedIn can send around four times more visitors to your homepage than Facebook or Twitter. While you may not get as many shares as Facebook or Twitter, the content you publish on LinkedIn could be more valuable to your business. Long-form postswill also help your SEO content strategy, as they are searchable on and off LinkedIn. Making Your Posts More Engaging Before publishing anything on LinkedIn, think about the needs of your target audience. What do they really want to read about? By focusing on what you know and keeping the audience in mind, you have a much better chance of connecting with your readers and providing valuable content. The most engaging content is written from a professional perspective, but in a conversational tone. Some ideas for topics: – What tricks do you use to help you work more efficiently? – What have you learned from your failures? – Which companies have inspired you? – How do you balance your work and personal life? – What is your stance regarding a current news topic, and how does it relate to your business? By responding to comments and sharing your expertise, you’re more likely to engage other readers and receive more feedback. This will make your articles more valuable and credible. Writing engaging posts is a great start, but if nobody sees them, what’s the point? Keep the following in mind to ensure your posts attract more attention: – Be consistent. In order to build a following, it’s a good idea to publish on a regular basis so that your readers know they can rely on you for new content. Try to publish a new post every week. – Write long-form posts. It increases your credibility and your chances of being found via search engines. – Be specific. Pick a niche you understand, and focus on providing content for this target audience. – Publish early in the week. Studies have shown that Tuesday is probably the best day to publish, as people seem to share more content on this day, and increasingly less toward the weekend. Make Your Posts More Shareable Getting more shares not only increases the opportunity to generate more leads, it’s also a vote of confidence. To get seen by more people and increase your credibility, try the following: – Link to your articles. Promoting your posts both inside and outside of LinkedIn maximizes your exposure, which is key to content success. When it’s relevant, share your posts on your other online platforms such as your website and other social media platforms. Linking to other posts is also a great way to build relationships with other businesses. – Use catchy titles. Many LinkedIn users will scan headlines and only click on the titles that jump out at them. Draw attention to your posts with interesting and intriguing titles. A strong title also helps you keep focused during writing. – Check your analytics. LinkedIn has built in analytics to help you monitor the progress of your content. Find out which articles get more views and shares, and then optimize future content to try to repeat past successes. How to Get Featured in Pulse Pulse by LinkedIn is the professional news and content sharing app that helps you find content relevant to you. If your content is high quality and gains enough popularity, it could be featured on Pulse. Here’s how to improve your chances of success: – Write niche content that is aimed at specific business groups – Write content that is relevant to your followers and target audience – Write original, thought-provoking content – Use memorable titles – Encourage people to comment and then respond to comments – Encourage people to share your posts Ultimately, publishing compelling content on LinkedIn is similar to creating content for your blog, website, or other social media channels. Listen to what your target audience wants and then publish consistently useful content. Having trouble creating a steady stream of unique content to publish? Buy content with our article writing service to easily drive traffic to your site also and increase your authority on LinkedIn.