Case study Questions Essay Example | Topics and Well Written Essays - 500 words - 2

Case study Questions - Essay Example Terra Firma has recently been faced by several challenges such as poor infrastructure as a result of underinvestment, overstaffing and majorly the unpredictable markets for main products like the X-ray machines, CT scanners and Magnetic Resonance Imaging (MRI) due to advanced innovations in technology, pressure resulting from competition and regulations made by the government of the United States (US) and Europe. The main problem faced by Terra Firma therefore is market for its major products. Most of these problems can be attributed to poor Information Technology (IT) infrastructure. The company was well grounded in IT until the system crashed and it encountered several problems and incurred so many losses. Terra Firma sought to improve its market for the products by employing several service strategies including investing heavily in IT operations. Due to technology, great innovations came by and other companies were able to outdo Terra Firma thereby giving it a stiff competition. The challenges faced by the Terra company calls for remedies in order for the company to stand out among its competitors. Terra Firma’s market ranges from ‘large medical equipment vendors such as General Electric’s (GE), Siemens, Philips, Hitachi and Toshiba’ (Case competition 2010) Due to the increase in health care risks and costs may companies would go for equipments that are highly effective and are of lower cost. Terra Firma will also be required to look for more markets like single internal customers in addition to the multiple internal customers. Apart from IT operations, Terra Firma could engage in other IT areas like IT security where the company could develop new communication policies and protocols within and without the Terra Company. IT security will also aid in recovery in case of a problem. The other IT area that the